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June 2019
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2004 a note from Niall

The Angle



I am interested to see the response to James' discussion on the music business and how it often resorts to an 'angle' these days in order to sell its artists to a broader public.


He is absolutely right, though his column may have touched some raw nerves. Kathy gave an intelligent and well thought through account of young Mozart and how his father used his enormous prodigious genius as a selling point to seduce the courts of Europe.


So, selling through an angle, as she rightly points out, it nothing new. He was young and talented, way beyond his years.


That is what sold Charlotte Church - prodigious talent; what sold Andrea Bocelli (initially) was his lack of sight - then the voice worked its magic; and Sarah Brightman was launched as the ex-wife of Andrew Lloyd-Webber.


That's the way the media works: most journalists (and editors) are hacks who want a hook to hang their coat on, an easy angle that will grab hold of an unsophisticated general public with a short attention span.


Look at it like this: I have fifty words to grab my reader in a national newspaper. If not, he will turn the page.


So I write: Charlotte Church is twelve years old and has already sung for the Pope, the President of the United States and the Queen of England. What are most twelve years olds kids doing at her age? Getting into trouble I suspect. But Charlotte has the voice of an angel.


Ronan Tynan is a lesson in over-coming adversity. He lost both his legs when he was young but still went on to qualify as a doctor, compete in the Olympics on horse-back, and take the world by storm as an international opera singer. He is an inspiration to us all.


Andrea Bocelli lost his sight at birth but never allowed that to stop him achieving his dream. He overcame his fears to become one of the most successful solo recording artists of all time.


Wolfgang Amadeus Mozart was quite simply the greatest and most prodigiously gifted musician who ever lived. At the age of four, he was performing for Kings and Queens and he achieved immortality by dying young and leaving an incomplete attempt to write his own Requiem Mass. Mozart proved more than any other that death is the ultimate career move.


If anyone has a Celtic Tenors angle akin to the above, I will hug you and kiss you.


Lots of good wishes,

Niall (Posh) Morris